Senior Digital Marketing Manager

Job description

We’re ready to go big in multiple countries and need you to help realise our growth ambitions. As our Senior Digital Marketing Manager you understand what it takes to convert target audiences and deliver sales qualified leads to our sales teams. You do so by creating digital demand generation plans to aggressively gain market share within the predefined verticals/industries via our website and online lead generation (including PPC, SEA, digital advertising, social ads, lead nurturing, and analytics). This role, collaborating with an array of cross-functional team members and external vendors, is essential to increase marketing's contribution to revenue. This position requires a candidate with a blend of digital strategy, technical, creative, analytic and project management expertise.


Location: Amsterdam (The Netherlands) or Greater London (UK)


Hot take

  • Data is key, always. You feel comfortable managing dynamic challenges and aren’t afraid to take bold, informed decisions based on insights.

  • From awareness campaigns to landing pages, you know how to fill the B2B funnel and convert those leads into quality SQLs.

  • Whether it’s Google Adwords or LinkedIn advertising, campaign performance dashboards are your best friend and you base your optimizations on numbers rather than intuition.

  • Website Analytics and customer journeys are like coffee to you (assuming you like coffee ;)). In fact, every nugget of information you can extract works like a shot of espresso to you and gets you fired up!

  • Test and learn is your modus operandi. You can’t wait to run a/b-tests, research the most effective ad copy, and figure out which asset has the biggest impact on our clients.

  • You are able to flawlessly combine strategy with tactical execution. From budget and media planning to campaign optimizations, you are able to own it all.

A day at Zivver

It's Monday morning and you’re about to dial into the Marketing Stand Up. Beforehand you’ve already checked the performance of the current campaigns so you’re able to give a short update to the country managers and how to increase them this week.

Later you check in with our web developer agency about the to do’s this week. You’re planning to a/b test a new version of a key product page on the website to see if this shows an uplift in Enterprise B2B leads. You are ready to present your plan, so this will be an efficient meeting!

In the afternoon you blocked time to work on new campaign assets as you just received the briefing for a Financial Services campaign in the UK - you already have a great idea how to innovatively reach the targets that have been given to you. Data is key, so you know exactly how to reach the results you are aiming for. You build the structure and the assets whilst keeping in mind that tagging and tracking is on point from a to z. This is the only way to determine attribution and ROI at the end of the campaign and optimize in between if necessary. Once the campaign has finished (in a few weeks time), you send out a report with learnings and potential improvements for future campaigns.

At the end of the day you prepare for the Sales & Marketing meeting for Tuesday morning. You want to discuss your learnings more in depth and get input on the quality of the leads you provided the week before to the sales teams. You’re being updated on key prospect insights which you’ll use to optimize the ads. Each update directly results in improved results on our messaging and campaigns.


Responsibilities

  • Drive Zivver’s growth marketing through paid acquisition channels (Paid Search, Paid Social, ABM, Display, Review Sites, etc).

  • Own the strategizing and execution of digital campaigns, optimization, testing, and reporting to maximize our return on ad spend.

  • Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all digital marketing materials—coordinating and socializing with content, creative and country marketing team members.

  • Identify new opportunities in existing channels and test new channels to expand the scope of our performance marketing efforts and fuel overall growth.

  • Ensure that we have the right tracking and attribution set up in place so that we can reliably measure performance and scale up our ad spend.

  • Work with our in-house designers and agency to implement the necessary changes to landing pages on our website to increase lead numbers and quality.

  • Evolve our landing page strategy to drive conversion optimization.

  • Work with the data team to define the relevant KPIs for digital marketing and to measure the success of demand generation activities; using analytics to inform business decisions and course-correct when needed.

  • Own the day to day campaign operations end to end, working closely with all internal stakeholders to achieve the best outcome.

  • Build and document processes for your channels to maintain operational excellence.

  • Individual contributor role with no direct reports.

Benefits
  • Company pension.
  • €1000 Personal development budget per year.
  • Great company and awesome people with different nationalities.
  • Regular (virtual) company social events.
  • WFX Policy - freedom to work from wherever you want to work.

Requirements

  • Minimum Bachelor’s Degree in Marketing, Business, Communications or related field and/or experience. Master’s degree preferred.

  • >5 years of experience in B2B performance marketing and can demonstrate how you have driven growth through paid channels. Ideally, you have worked in an entrepreneurial, high-growth environment and have been directly responsible for managing a large online advertising budget (6 figures every quarter). Bonus points if this experience was within B2B SaaS.

  • You have a truly data-driven and analytical mindset and have developed a strong understanding of attribution and the key metrics required to ensure we’re maintaining a healthy CAC:LTV ratio.

  • You’re extremely comfortable using all of the relevant tools to manage performance marketing (ad platforms, analytics tools, tag manager etc.)

  • Experience with collaborating with agencies

  • You enjoy managing numerous ongoing projects at once and know how to prioritize effectively to get more done with less. Expert knowledge of Google Adwords & Social Media Management (LinkedIn) is a must!

Skills

  • Solid communication and interpersonal skills, able to work closely with team members (design, content, etc.), data and management teams to execute key marketing programs

  • Excellent communication skills (English, Dutch optional)

  • Ability to work autonomously, prioritize core from side projects, and manage deadlines

  • Strong problem identification and objection resolution skills

Personality

  • Self motivated, with high energy and an engaging level of enthusiasm. Self starter.

  • Ability to thrive in a dynamic environment and make informed decisions based on insights.

  • High level of integrity and work ethic

  • Comfortable working in the fast paced and dynamic environment of a scale-up business

  • A great team player with the ability to communicate and take ownership within a busy marketing team.