We are looking for an ambitious Product Marketing Lead (PM Lead) to join our growing Marketing team. As PM Lead you are our marketing ninja, you know what to tell the world about our SaaS communication security solutions. You work closely with our engineering & product teams to translate complex technical concepts and features of our software products into inspiring product positioning, messaging, and value proposition.
- Positioning SAAS product and services is what you do best
- 5-star ratings on customer review sites is what makes you feel AWESOME
- Creative high impact assets are what you dream off at night
- You eat competition for breakfast
A day in the life of...
As we are living in times of a pandemic, there’s no such thing as a day at HQ :) We fully support a work-from-home situation (read as monitors, headphones, webcam, docks, and whatever else you might need).
You arrive at the office with a big smile. Last week you read the latest book on fast growth and product marketing. You were inspired and today is the day you’re setting up, according to best practices, a new strategy to position Zivver’s secure email in a completely new way.
During the morning you sit in front of the whiteboard sketching out the new strategy, At 10:30 you call in some of your marketing- and product peers to discuss your thoughts and way forward.
Around 11:30 a.m. it is time for your weekly competitive research. Eager to find out what competition in all markets you are up to, you take a deep dive into tools like Similarweb to understand what they are up to. You summarize your findings and share them with the Growth Team and Zivver studio.
After enjoying a free lunch at the Humming Bar you work on the “Customer review” campaign. You want as many customers as possible to leave positive reviews on Gartner PeerReviews and Capterra - Two influential review sites in the customer journey. You create a small briefing for the design team to develop some great looking email invitations and you come up with an incentive plan to get customers to sign up.
The day is drawing to an end. You learned so much today about competition and you designed a brand new innovative product positioning strategy. You’re about to close your laptop when Jori drops in, asking if you’re up for a beer at the Humming Bar. It’s been quite a day, so that seems like an awesome plan!
Attitude / Personality